About sponsored messages

Sponsored messages let you send offers, promotions and updates directly to the people who your business talks to on Messenger. If you've already connected with your customers on Messenger, either through a bot for Messenger or live chat support, use sponsored messages to reengage them.

You can use sponsored messages to:

• Nurture existing relationships by sending relevant offers, updates and other promotional content
• Reengage customers where they left off in conversation with your bot
• Direct existing customers to a specific feature or product within your bot

• Create a sponsored message