Create ads that click to Messenger from your Facebook Page

If your business is looking to start more conversations with potential customers, you can boost an existing Facebook post from your business Page to create an ad that clicks to a Messenger conversation. If you're looking for more advanced setup options, you can also create these ads through Ads Manager.

Note: A customer must reply to your business before you can start communicating with them in Messenger.

To create an ad that clicks to Messenger from your Page:

1. Choose one of the existing posts from your Page and click the blue Boost Post button.
• Your boost may be unavailable if the button is faded and unclickable.
2. Under Goal section, click Change, then select Get more messages. Click Save.
3. Under Button, choose your button label and edit your welcome message.
4. Select the audience that you'd like to reach, or click Create new audience. This gives you the option to create an audience based on traits such as age, location and interests.
5. Set your duration schedule and budget.
6. Select your preferred payment method.
7. Click Boost post now to run your ad.

• Best practices for ads that click to Messenger
• Create ads that click to WhatsApp from your Facebook Page