Whether you’re an admin or a member of a Facebook group, meaningful conversations matter. Forming close, personal connections, and facilitating these conversations and connections for others across cultures and timezones is one of the greatest benefits of online community. When given the opportunity to connect with others on topics that are important to them, group members are more likely to consistently engage and interact within a community. As a community leader, here are three ways you can encourage fellow members to engage in conversations that hold value and foster engagement and connection.
Key Tips
- Recognize Fellow Members
- Encourage Conversations
- Reshare a Post
When community leaders and members recognize the contributions of others in a group, it encourages them to continue posting and engaging. And the number one way you can do this is by commenting on members’ posts. Top community leaders make a consistent effort to respond to comments and continue the conversation - and say this has had a positive impact on group engagement. Check in on your Facebook group now and respond to comments.
Initiate a conversation and use a prompt, challenge or poll to jumpstart a valuable conversation in your group. A prompt or question on a set topic is a great approach. To help engage less active members this could take the form of a poll, or opt for a challenge to prolong a conversation on a select topic. Start by opting for a three-day challenge where members are encouraged to post a photo or thought about a relevant topic each day during the challenge. Initiate a conversation in your Facebook group now.
Reshare a post, Reel or photo with a prompt in your Facebook group for an easy way to ignite conversation on a topic of interest to you without having to create content from scratch. Selecting an engaging post with visual content will usually outperform a plain text post. Get sharing in your Facebook group today to boost engagement.
