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Meta Business Help Centre
About Meta's Sensational Content Advertising Policy
Our Advertising Standards are designed to help protect people from poor experiences on our technologies. We don't allow shocking, sensational or excessively violent content in ads, including the use of shocking or scary tactics to grab people's attention.
Under this policy, advertisers can't run ads that:
Shock, scare or disgust
This includes but is not limited to imagery that shows:
- Mutilation
- Fetuses that show dismemberment
- Human body waste
- Graphic details of hygiene or grooming, such as pimple popping
- Non-medical foreign objects, such as metal objects, knives, nails, involuntarily inserted or stuck into people causing grievous injury
- Animal innards or dismemberment, except in generic food processing
- Rotting or decomposition
- Graphic crime scenes or accidents
Focus on graphic violence or torture
This includes but is not limited to imagery that shows:
- Acts of torture committed against self or others
- Abuse of animals
Highlight suffering
This includes but is not limited to imagery that shows:
- Violent death or life-threatening event
- Visible distress from an accident or medical procedure or law enforcement
- Suffering of animals in hunting context
Depict the brandishing of firearms
This includes, but is not limited to, content that:
- Shows a firearm being pointed at the viewer
- Implies the use of a firearm, such as cocking a firearm
| Read our full Sensational Content Advertising Policy.
