About Meta's Online Gambling and Gaming advertising policy

To run ads that promote online gambling and gaming, advertisers will need to:

• Request written permission from Meta technologies using this form. Learn more about applying for permission to promote online gambling or gaming. Note that advertisers can only apply to target people in certain countries.
• Provide evidence that the gambling activities are appropriately licensed by a regulator or otherwise established as lawful in territories that they want to target

Additionally, Meta doesn't allow targeting for online gambling and gaming ads to people under the age of 18.

Meta defines online gambling and gaming as any product or service where anything of monetary value is included as part of a method of entry and prize. Monetary value includes but is not limited to cash or digital currencies such as Bitcoin.

Online gambling or gaming activities include:

• All forms of online gambling. Some common types of gambling include betting, lotteries, raffles, casino games, fantasy sports, bingo, poker, skill game tournaments and sweepstakes.

• Games where anything of monetary value is included as part of a method of entry and anything of monetary value is included as part of the prize. This includes games that require purchases to continue gameplay or provide an advantage in winning prizes (in cases where the prize is of monetary value).

• Ads with destination (landing) pages that contain promotions for online gambling or games, even if there is no opportunity to gamble or game directly on that page, such as aggregator or affiliate sites.

The following are not considered online gambling or gaming activities, and they do not require permission:

• Physical, real-money gambling activity or establishments. Examples include "brick-and-mortar casinos" in Las Vegas, entertainment events at casinos or streaming of offline poker tournaments, provided the ad or destination (landing) page does not promote or facilitate online gambling.
• Prize promotions that involve purchasing a product at the usual retail price as long as online gambling isn't the primary business model of the advertiser or any featured brand.
• State or government lotteries as long as the advertiser is directly or exclusively responsible for running the lottery.
• Entirely free-to-play games.

| Read our full Online Gambling and Gaming advertising policy.

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