About Meta's advertising policy on social casino games

Advertisers can run ads for social casino games as long as they:

• Don't offer the opportunity to win money or anything of monetary value.
• Don't target people under the age of 18. Learn more about ads targeting.

Social casino games are online games that simulate casino gambling (for example, poker, slots or roulette) where there is no opportunity to win anything of real-world value, such as money or prizes. For example, a game might offer the opportunity to win "coins" as long as the coins don't have any monetary value.

We recommend that ads for social casino games include disclaimers about the product being advertised. You can use these disclaimers to:

• Make people aware that success at these games does not imply success at real-money gambling and gaming
• Disclose that the game being advertised includes in app purchases, if applicable

The disclaimers can either be in the ad copy or on the landing (destination) page of the ad.

See the example disclaimers below:

Ad text

The ad text in the image above states: "Jasper's Slots Bonanza contains in-app purchases. Success at Jasper's Slots Bonanza does not imply success at real-money gambling and gaming."

Landing page

On the app store landing page, examples of disclaimer text in the app store description could include:

• "This product is intended for use by those 18 or older and is for amusement purposes only."
• "This game includes in-app purchases."
• "Practice or success at social casino gaming does not imply future success at real-money gambling and gaming."

| Read our full social casino games advertising policy.

Note: This policy governs only the promotion of social casino games that are not considered gambling. For more information about our policies governing gambling-related ads, see our online gambling and gaming policy.

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