About the enforcement of Meta Advertising Standards

Advertisers must follow both our Community Standards, which apply to all types of content and the Meta Advertising Standards, which apply to paid advertising. While our Community Standards explain what is and isn't allowed on Facebook, our Advertising Standards outline additional requirements that are specific to running ads.

Remember that when advertisers use different products across our apps and services, additional policies may also apply.

You can learn more about how we enforce our advertising policies below:

Our ad review system is designed to review all ads before they go live. This system relies primarily on automated technology to apply our advertising policies to the millions of ads that run across our apps. While our review is largely automated, we rely on our teams to build and train these systems and in some cases, to manually review ads.

Learn more about ads in review.

If a policy violation is found at any point in the review process, the ad will be rejected.

Our enforcement isn't perfect, and both machines and people make mistakes. When we launch a new policy, it can take time for the various parts of our enforcement system, both automated technology and trained global teams, to learn how to correctly and consistently enforce the new standard, but as we gather new data and feedback, our machine learning models get better and our automated enforcement improves.

Learn what you can do if your ad was rejected.

Beyond reviewing individual ads, we may also review and investigate advertiser behaviour. We may restrict advertisers that don't follow our Advertising Standards, Community Standards or other policies and terms. There are different types of advertising restrictions for Facebook accounts, Pages and business accounts. Learn about what you can do if your account or Page has advertising restrictions.

If your account has been disabled, learn how to troubleshoot a disabled ad account.

For certain categories of ads, such as ads about credit, employment, housing opportunities or social issues, elections or politics, we have additional requirements designed to help protect people and provide greater transparency. If your ad is about one of these special ad categories, choosing the correct category for your advertising campaign during its creation is an important part of following our Advertising Standards.

Learn more about creating ads with special ad categories.

• We offer additional guidance in the Meta Business Help Centre on some of our advertising policies.
• If you're just getting started, you can refer to our Advertising policy basics checklist.
• If you want to advertise products in your catalogue, learn how our Advertising Standards and Commerce Policies apply to you.
• You can request reviews of rejected ads and restricted accounts in the Meta Business Support Home tool.