Advertising policy basics checklist

We're committed to creating a safe and positive experience for people across our technologies. To help foster this, we review ads against our Advertising Standards, which prohibit harmful, inappropriate and other types of violating content.

It's important to become familiar with our policies to run a compliant ad on our technologies. To help understand these policies, we've put together a checklist that highlights selected policy requirements to bear in mind when creating your ads.

Bear in mind that this isn't an exhaustive list of all of our advertising policies.

If your ad links to a website, ensure that:

• It's functioning properly.
• It doesn't contain sexually suggestive, shocking, misleading or disruptive (e.g. pop-up ads) content.
• The volume of ads isn't disproportionate relative to the site's content.
• It's clearly accessible and relevant to your ad.

Learn more about our Non-Functional Landing Page, Low Quality or Disruptive Content and Circumventing Systems advertising policies.

Ensure that your ads:

• Follow our Advertising Standards and Community Standards.
• Follow all applicable laws and advertising codes.
• Accurately represent your company, product, service or brand being advertised.

Ensure that your ads don't:

• Include improper grammar or punctuation.
• Include sexual content, nudity or allusions to sexual activity.
• Reference or imply a user's personal characteristics, including but not limited to race, ethnicity, religion, beliefs and sexual orientation.
• Discriminate or promote discrimination.
• Promote misleading or deceptive practices or products in any capacity.
• Contain images that portray non-existent functionality (for example, a "play" button that doesn't play actual content).
• Make potentially misleading claims or set unrealistic expectations.
• Include low-quality content (for example, using sensationalised or exaggerated language or withholding key information to entice someone to click on the ad).

Learn more about our Community Standards, Adult Content, Adult Product or Services, Personal Attributes, Discriminatory Practices, Unacceptable Business Practices, Nonexistent Functionality, Unrealistic Outcomes, Misinformation and Low Quality or Disruptive Content advertising policies.

Ensure that your ads don't:

• Promote the sale or use of adult products/services.
• Promote tobacco, unsafe supplements, prescription drugs, recreational drugs or illegal drugs.
• Promote the sale or use of weapons, ammunition, weapon modification accessories or explosives.

Note: If you're promoting contraceptives, make sure that you don't focus on sexual pleasure or enhancement, and only target users who are 18 and over.

Learn more about our Adult Product or Services, Tobacco and Related Products, Prescription Drugs, Unsafe Supplements and Weapons, Ammunition or Explosives advertising policies.