About Meta Advertising Standards

Due to the difficulties of operating in Russia at this time, ads targeting people in Russia will be paused, and advertisers within Russia will no longer be able to create or run ads anywhere in the world.

Advertisers are required to follow our Advertising Standards, which are designed to help protect people from poor experiences and support meaningful connections between people and businesses across our technologies. For example, we don't want ads that use profanity, show excessive nudity or include misinformation.

Our policies apply to paid advertising through our ad platform, including Facebook, Messenger, Instagram and the Meta Audience Network. For a full list of our Advertising Policies, you can visit our Advertising Standards.

In the Meta Business Help Centre, we provide additional information on some of our advertising policies. See below for a list of articles:

• Personal attributes: Meta's advertising policy prohibiting ads that contain personal attributes, including information on avoiding assumptions about someone's personal attributes in your ads.
• Sensational content: our advertising policy prohibiting sensational content, including information on avoiding shocking, sensational, inflammatory or excessively violent content in your ads.
• COVID-19: our advertising policies related to COVID-19, including what types of products and content are temporarily restricted or prohibited.
• Cryptocurrency products and services: our advertising policy for cryptocurrency products and services, including information about eligibility to run ads about cryptocurrency.
• Dating: our advertising policy for ads about dating services.
• Drug and alcohol addiction treatment: our advertising policy for drug and alcohol addiction treatment, including information about how to apply to run these types of ads.
• Online gaming and gambling: our advertising policy for online gambling and gaming, including information about how to apply to run these types of ads.
• Personal health and appearance: our advertising policy prohibiting ads that generate a negative self perception or imply unrealistic or unexpected results.
• Alcohol: our advertising policy on the promotion of alcohol.
• Social issues, elections or politics: our advertising policy for ads about social issues, elections or politics.

When advertisers use different products across our family of apps and services, additional policies may also apply, including:

• Facebook: Ads that run on Facebook must follow Facebook's Community Standards, which apply to all content on Facebook.
• Instagram: Ads that run on Instagram must follow Instagram's Community Guidelines, which apply to all content on Instagram.
• Commerce: Advertisers may run certain types of ads, such as ads with product tags or boosted Marketplace listings, or use catalogues to upload products for use on commerce surfaces, which are subject to our Commerce Policies.
• Pages and events: Advertisers may promote Pages or events, which are subject to the applicable Pages, Groups and Events policies.
• Messenger: Advertisers sending sponsored messages via Messenger or starting automated conversations from ads that click to Messenger must comply with our Developer Policies.
• Branded content: Ads may include branded content; these are subject to our Branded Content Policies.

To help improve the health and performance of your accounts, you can review the following articles:

• How customer feedback and purchase experiences affect your ad and commerce performance
• About Meta's advertising policy on unacceptable business practices
• Best practices to improve ad quality and performance

• About the enforcement of Advertising Policies
• Troubleshoot a rejected ad
• About advertising restrictions