Meta Business Help Centre

About partner integrations

Meta has partnered with many organisations to make it easier for you to install Meta Business Tools. These partner integrations allow you to set up tools such as the Meta Pixel, offline conversions API and Conversions API so that you can share web, app, offline and messaging events, and better understand the impact of your ads.

Website

If your website runs on a supported platform, you can easily set up the pixel or Conversions API without having to edit any of your website's code. Learn more.

App

Easily connect your partner account to Meta and configure the app events that you're using across Meta technologies. Your partner can be a Mobile Measurement Partner (MMP) or customer data platform (CDP). Learn more.

Offline conversions

Minimise manual tasks and enable automatic uploading of offline event data. Your partner can be through point of sale (PoS), customer relationship management (CRM) or other customer systems. Learn more.

Messaging events

Share messaging events that occur directly in messaging threads across Messenger, Instagram or WhatsApp by setting up the Conversions API. Learn more.

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