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Meta Business Help Centre
Specifications for Meta pixel standard events
Events are actions that happen on your website. Standard events are predefined by Meta and can be used to log conversions, optimise for conversions and build audiences. See below for a list of the standard events for the Meta pixel. You can also visit our Meta for Developers site to view a full list of standard events and the parameters that they support.
Standard events
| Website action | Description | Standard event code |
|---|---|---|
| Add payment info | The addition of customer payment information during a checkout process. For example, a person clicks on a button to save their billing information. | fbq('track', 'AddPaymentInfo'); |
| Add to cart | The addition of an item to a shopping cart or basket. For example, clicking an Add to Cart button on a website. | fbq('track', 'AddToCart'); |
| Add to wishlist | The addition of items to a wishlist. For example, clicking an Add to Wishlist button on a website. | fbq('track', 'AddToWishlist'); |
| Complete registration | A submission of information by a customer in exchange for a service provided by your business. For example, signing up for an email subscription. | fbq('track', 'CompleteRegistration'); |
| Contact | A telephone, SMS, email, chat or other type of contact between a customer and your business. | fbq('track', 'Contact'); |
| Customise product | The customisation of products through a configuration tool or other application that your business owns. | fbq('track', 'CustomizeProduct'); |
| Donate | The donation of funds to your organisation or cause. | fbq('track', 'Donate'); |
| Find location | When a person finds one of your locations via web, with an intention to visit. For example, searching for a product and finding it at one of your local shops. | fbq('track', 'FindLocation'); |
| Initiate checkout | The start of a checkout process. For example, clicking a Checkout button. | fbq('track', 'InitiateCheckout'); |
| Lead | A submission of information by a customer with the understanding that they may be contacted at a later date by your business. For example, submitting a form or signing up for a trial. | fbq('track', 'Lead'); |
| Purchase | The completion of a purchase, usually signified by receiving order or purchase confirmation, or a transaction receipt. For example, landing on a Thank You or confirmation page. | fbq('track', 'Purchase', {value: 0.00, currency: 'USD'}); |
| Schedule | The booking of an appointment to visit one of your locations. | fbq('track', 'Schedule'); |
| Search | A search performed on your website, app or other property. For example, product or travel searches. | fbq('track', 'Search'); |
| Start trial | The start of a free trial of a product or service you offer. For example, trial subscription. | fbq('track', 'StartTrial', {value: '0.00', currency: 'USD', predicted_ltv: '0.00'}); |
| Submit application | The submission of an application for a product, service or programme that you offer. For example, a credit card, educational programme or job. | fbq('track', 'SubmitApplication'); |
| Subscribe | The start of a paid subscription for a product or service you offer. | fbq('track', 'Subscribe', {value: '0.00', currency: 'USD', predicted_ltv: '0.00'}); |
| View content | A visit to a web page you care about. For example, a product or landing page. View content tells you if someone visits a web page's URL, but not what they do or see on that web page. | fbq('track', 'ViewContent'); |
Note: The page view event is included as a part of your pixel base code. Page view tells you when someone lands on a web page with the pixel base code installed.
Standard event example
Here's an example of what your website code will look like with standard events installed:
- Your website's original code: Paste the Meta pixel code between the <head> and </head> tags of your web page. You may already have other existing code between the head tags, so just place the pixel code underneath that, but above </head>.
- Your Meta pixel base code: Your Meta pixel code will look like the diagram above, except your pixel ID will be different from 1234567890.
- Your standard event code: Within your Meta pixel code, above the </script> tag, paste the standard event code that's relevant to your Page, such as the "Add to Cart" code. You'll need to do this for every Page that you want to track.
The key here is that every Page of your website should have everything that's enclosed in section 2 (the base code), but different Pages will have different snippets of code for section 3 (standard event code).
