About the Meta pixel helper

The Meta Pixel Helper is a troubleshooting tool that helps you find out if your Meta pixel is working correctly.

Once you've installed the Chrome plugin, you can see if there's a Meta pixel installed on a website, check for errors and understand the events that your Meta pixel is receiving. The Meta Pixel Helper can offer tips on how to improve your pixel's performance, including suggestions to:

• Log actions that take place on your website. Place your Meta pixel base code in the header of your website to log the actions that you care about. If your Meta pixel code is placed too far down on your page, then it's possible that we may not receive some customer actions if they happen before your pixel fires.
• Opt in to tracking. If you see the error below, then you've opted out of tracking from Meta. This means that Meta technologies might not be able to detect if there's a problem with your pixel. To opt back in, you can go to your settings. You may also need to update your device settings.
• Place one conversion event per Page. Meta recommends placing no more than one conversion event per Page, unless additional conversion events on the Page only fire when a customer takes a certain action, such as clicking on a button. This will help improve optimisation and tracking for your events.

Once you've set up the Meta Pixel Helper, a small icon will appear next to your address bar. Navigate to your website in your Chrome browser and click the Pixel Helper icon. The pop-up will show what pixels and events were found on the Page, and whether they have loaded successfully.

If you add standard events to your Meta pixel code on certain Pages, you'll need to complete a test conversion for each in order to confirm that each event loads on the desired Page or action. For example, add an item to your basket to test an AddToCart event.