Meta Business Help Centre

Use the Facebook event setup tool for web

After you've added Meta pixel base code to your website, you can use the event setup tool to set up standard events and parameters without the need to code. Only standard events are available now, and not custom events.

Before you begin

Check that your website has the Meta pixel installed.
Make sure that you have admin permissions for the pixel.
Turn off ad blockers in your browser.
To set up content ID and content type parameters, a unique product identifier should be available either in your web page text or web page URL. For example, a product SKU or UPC. Content ID and content type parameters are only available for view content, add to cart, initiate checkout, purchase, search, add to wishlist and lead events.

How to use the event setup tool

Sign in to your Meta Ads Manager account.
Select Events Manager in the main menu.
Click the Data sources icon on the left-hand side of the page.
Select the pixel that you'd like to use.
Click Settings.
Select Open event setup tool under Event setup.
Enter your URL and click Open website. The event setup tool will launch in your website browser.
Click Review by each suggested event and then select Confirm or Dismiss.
To add events that don't appear in your suggested list, navigate your website as usual to find the buttons or web pages that you want. Select Track new button or Track a URL and follow the onscreen instructions.
Note: When you set up an event on a button, you're adding the event to all buttons with the same or similar text on your website.
Select an event.
Set up parameters for your event.

Set up value and currency parameters.

Under Value, select Choose value on Page if you want to add a value parameter.
The tool will highlight prices on your web page. Select the value (price) that corresponds to the event. After you've selected a value the first time, the tool will be able to auto-fill values on other Pages.
Under Currency, select your currency from the drop-down menu.
Note: If you've already set up the corresponding initiate checkout event, you'll have the option to select Use value from initiate checkout when you set up the purchase event. The tool will automatically add the same value that you set for the initiate checkout event to the purchase event. If the Use value from initiate checkout option is unavailable, select Choose value on page instead.

Set up content ID and content type parameters.

Click Add content ID and content type to set up those parameters with your event.
Select Choose content ID on Page if your content ID is visible on your web page. Select Extract content ID from URL if your content ID appears in your website URL.
Note: If you have multiple content IDs on the Page, add any two of them using Add another content ID. We'll try to find all similar content IDs on the Page for you.
Follow the on-screen instructions to set your content ID.
Select the content type.
Click Confirm.

To set up Meta Advantage+ catalogue ads, select the same content ID across all parts of the user journey. For example, select the same content ID for your view content, add to cart and purchase events.

Click Finish setup in the event setup tool when you've finished.

To view your events, go to Meta Events Manager, select your pixel and view your event graph and table. To test that your events are firing correctly, go to Events Manager, select your pixel, click the Test events tab and follow the instructions. Learn how to use the test events tool.