Meta Business Help Centre

About Meta Pixel events and parameters for Advantage+ catalogue ads

Meta Advantage+ catalogue ads (formerly known as dynamic ads) automatically show relevant items from your catalogue to people who have searched for, viewed or interacted with them on your website. To set up Advantage+ catalogue ads, you'll need to create and install a Meta pixel and add the required standard events and parameters. Then you'll need to create a catalogue, add items to it and connect your pixel to your catalogue.

When you install your pixel, set up certain required events and parameters to run Advantage+ catalogue ads. Events help you understand when someone takes an action on your website, such as viewing an item or making a purchase. Parameters provide more detail about that action, for example, which item from your catalogue was purchased.

You have two options for setting up events and parameters for Advantage+ catalogue ads:

If you've already set up the pixel on your website, make sure that the correct standard events and parameters have been set up: You or your developer may need to edit your existing code to add the required pixel events and parameters if you haven't already. Make sure that you add the correct events and parameters to each relevant page of your website. For example, add the add to cart event code with content_ids and content_type parameters to each add to cart confirmation Page. Learn how to add events and parameters to run Advantage+ catalogue ads.
If you haven't already set up the pixel on your website, you can add the correct standard events and parameters during pixel installation: This way, you don't have to go back into your website's code to add the pixel events and parameters. When you go to Events Manager to set up your pixel, choose manual installation. Then you'll have the option to set up events and add parameters to those events. The options you select will generate a code snippet. Copy and paste this snippet into the pixel base code on any relevant web pages. Learn how to set up standard events and parameters during pixel setup.

After you add the required standard events and parameters to your website, you'll need to connect your pixel to a catalogue. This connection allows you to create Advantage+ catalogue ads that show people relevant items from your catalogue. Learn how to connect a pixel to a catalogue.