Meta Business Help Centre

About cookie settings for the Meta pixel

Cookies are small pieces of code stored in Internet browsers that are often used to distinguish between website visitors.

You can now use both first- and third-party cookies with your Meta pixel. The difference between first- and third-party cookies is who owns the cookie.

First-party cookies are owned by the website a person is currently viewing, while third-party cookies belong to a website other than the one a person is currently viewing.

Compared to third-party cookies, first-party cookies are more widely accepted by browsers and stored for longer periods of time.

To give you more control over your advertising outcomes, the options for using cookies with your Meta pixel are:

  1. Use the Meta pixel with both first- and third-party cookies

    This is the default option and is most likely your current Meta pixel setting. With this option, you will use first-party cookie data with your pixel, in addition to third-party cookie data. Using both first- and third-party cookies will allow you to reach more customers on Meta technologies and to be more accurate in measurement and reporting.

  2. Use the Meta pixel with third-party cookies only

    You can disable first-party cookies and use the Meta pixel with third-party cookies only. With this option, your Meta pixel will be less effective in reaching customers on Meta technologies and less accurate in measurement and reporting.

Cookies and privacy

The business tools terms require you to clearly disclose to your website visitors how you use cookies and how you share data collected on your websites with third parties. Please review your cookie-related disclosures to make sure that they are consistent with your practices. You can also inform your website visitors that they can view their ad settings and update their preferences at any time.

Learn more

PermalinkShare
Was this information helpful?

More in this section: Events

About the Meta pixelStandard and custom eventsAbout automatic eventsAbout Partner IntegrationsAbout the Event setup tool for webAbout custom conversions
Best practices for pixel setupCreate and install a pixelCreate a pixel in Business ManagerAbout advanced matchingSet up automatic advanced matchingBest practices for advanced matching
Set up events using the Event setup toolBest practices for standard event setupSet up automatic eventsSet event value and currencyAbout events and parameters for Advantage+ catalogue adsRequired events and parameters for Advantage+ catalogue adsIndustry-specific pixel setup for adsAbout deduplication for pixel and Conversions API events
Best practices for custom conversionsUse custom conversions to log standard events without code Use custom conversions to filter eventsShare custom conversionsEdit custom conversionsDelete custom conversionsRemove access to custom conversions
About sharing controlsAdd people to your pixel in Business ManagerAbout your pixel historyTypes of pixel activity historyAbout cookie settingsAbout traffic permissionsManage pixel traffic permissionsBest practices for traffic permissions
Navigate Events ManagerDifferences between Ads Manager, Ads Reporting and Events ManagerSwitch between accounts in Events ManagerAbout diagnostics in Events ManagerManage marketing industry and regulatory impacts on campaigns
Specifications for standard eventsBest practices for privacy and data useAbout restricted Meta Business Tools data
Troubleshoot pixel error messagesTroubleshoot drops in website event trafficAbout the Pixel HelperInstall the Pixel HelperUse the Test events toolTroubleshoot the Test events toolTroubleshoot blocked website domainsTroubleshoot Meta Business Tools Data Policy violationsTroubleshoot the Event setup tool

Events |

Meta pixel

Back to Home